As sponsors of the Vallarta Colors 2018 Race, Hospiten Puerto Vallarta launches the Hospiten Challenge. The goal is to invite local people to become more active and change habits in their lifestyle and at the same time get to know Hospiten.
The invitation was launched on social networks, through our media contacts. Those interested were called to a first interview in which it was explained that we wanted to monitor them for 60 days, medically and nutritionally, that we would be recording them and on the day of the race they could walk or jog, but in better condition.
They were given a check-up, and with the results, the requirement to admit them to the program was that they were overweight, did not have medical conditions, they were then given their appointment.
Seven people were accepted into the program, among which there is a radio announcer, marketing manager of a hotel group, housewife, accountants, and they themselves have published on their social networks that we are preparing them. We should see a change from when they started and when they finished.
The program started on April 16 and ended on June 17 with the race, where we had a stand with an area to check them out, and they could hydrate and rest.
We want to convey to the public that we also focus on prevention, and these same people have already started using our outpatient consultation services and they have been recommending us to others.