• The company promotes an internal action in all its centers to strengthen emotional well-being and the connection between professionals on a symbolic date for the organization.

• The Hospiten Menina is once again the emblem of an initiative focused on people and corporate culture.

Hugging is a natural medicine that benefits both physical and emotional health, as it reduces stress and anxiety by lowering cortisol, improves cardiovascular health by lowering blood pressure and heart rate, strengthens the immune system and relieves pain through the release of endorphins; They also stimulate the release of oxytocin, dopamine and serotonin, promoting well-being, happiness and calm, strengthening emotional ties, empathy and trust, generating a sense of security and belonging, and helping to combat loneliness and improve mood, especially in difficult times. In the healthcare environment, where caring for people is part of everyday life, these gestures take on a special meaning. For this reason, Hospiten once again joins the International Hug Day, , a date that the company celebrates to highlight the importance of reinforcing an internal culture based on empathy, mutual support and human connection.

In a demanding professional context, Hospiten considers it essential to promote initiatives that favor emotional well-being among professionals and reinforce the feeling of belonging within the organization.

"At Hospiten we are aware of the positive effects that hugs have and how they benefit general wellbeing, which is why this date has become consolidated as a very important day for the entire company," points out Pedro Luis Cobiella Beauvais, vice-president and CEO of Hospiten.

Emotional wellbeing, at the heart of the internal culture

In this context, Hospiten wanted to present all its professionals with a tote bag to recognize the value of the small, everyday gestures that strengthen human relations in the workplace. Through this initiative, the company seeks to remind us that wellbeing is not only taken care of through healthcare, but also through the way in which people relate to each other and support each other in their daily work. The tote bag is personalized with the image of the Hospiten Menina, a symbol that represents the identity and values of the organization.

The Hospiten Menina, embracing who we are

The Hospiten Menina, which represents the same way of understanding health, is the result of an internal competition in which professionals from different centers of the group participated and whose winning proposal was selected by vote. This reinterpretation of a universal icon has become consolidated as a corporate emblem that reflects values such as closeness, creativity, service vocation and care for people.

Thus, the company reaffirms its commitment to the creation of an ecosystem of well-being around people, in which emotional care, team cohesion and the humanization of the healthcare environment form an essential part of its way of understanding the daily work in all its centers.