Hospiten celebrates its selection as a finalist in the Purpose and Brand Communication category of the Ramón del Corral National Dircom Communication Awards. This recognition highlights the work done with FutureBrand, its strategic partner in defining its purpose and brand identity.
With more than 55 years of experience, Hospiten has reaffirmed its commitment to quality and wellness, articulating its brand idea around "A life dedicated to the progress of health". This process has involved a profound reflection on Hospiten's values, its impact on society and its vision for the future, resulting in an authentic and differentiating strategy.
"We are very grateful to Dircom for this recognition," says Carlos Salazar, Hospiten's Commercial, Marketing and Communications Director. "FutureBrand has been a key partner in this transformation process, helping us to build a more mature and innovative brand identity in a very homogeneous sector."
The collaboration between the two companies has resulted in a strategic and visual narrative that is coming to life across different touchpoints internationally. As evidenced by the launch of its new image in April 2024, Hospiten seeks to highlight that "fabric" that unites its more than 5,000 professionals and their communities in 5 countries, building an ecosystem of wellness around people.
"At Hospiten, we are convinced that the brand is a fundamental strategic asset for building trust and strengthening our bond with society, and a key tool for highlighting the growth process and the evolution of our company ahead of the opening of the new Hospiten Madrid Boadilla center in the Community of Madrid," adds Carlos Salazar. "From the first moment, FutureBrand was able to detect the opportunities and transmit our values in an authentic and differential way in an increasingly competitive sector".
"It has been a privilege to accompany Hospiten in this project," says Carlota Castellanos, General Manager of FutureBrand, "Together we have preserved the essence of this family business, preparing it for what is to come." The Dircom Ramón del Corral Awards are a benchmark in the communication sector in Spain and recognize excellence in brand management. The awards ceremony will take place on June 4 in Madrid.
About Hospiten: Hospiten is an international healthcare network committed to providing the highest quality service. With more than 55 years of experience, it has twenty private medical-hospital centers in Spain, the Dominican Republic, Mexico, Jamaica and Panama, and more than one hundred outpatient medical centers, both its own and associated, under the Clinic Assist brand. It currently attends more than 3,000,000 patients a year, with a staff of more than 5,000 people.
About FutureBrand: FutureBrand is a company focused on business transformation through branding. Together with companies in the same Group, we form a global community of brand, experience, technology and design experts who use unique methods to achieve positive business change. Based in 22 of the world's most powerful cities, we combine strategic rigor and creative thinking to create, build and manage brands for our clients.
This article is an English translation generated with AI from the original Spanish content. While we review content for clarity, the information is provided for general informational purposes only and should not be considered medical advice. Always consult a qualified healthcare professional for diagnosis or treatment.