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The new MD Anderson Cancer Center Madrid website will be the tool of reference for information on cancer on the internet

Posted on 31-10-2012

80% of the consultations made online in Spain are about health. The word 'cancer' is one of the most commonly searched words on the internet.

The new portal was particularly conceived to be a channel through which to optimize service and information for the patient and family on cancer and the services at the cancer center.
Healthcare professionals will also find specialized content on the latest advances and clinical trials, in addition to the schedule with the most important events in world of cancer in Spain and abroad.

As part of the renovation of the new corporate image carried out recently, the MD Anderson Cancer Center Madrid has presented their new website (www.mdanderson.es), with the aim of making it a tool of reference for information about cancer in Spain.

Split into four main sections (Cancer, Research, a Guide to MD Anderon and About Us), the new contents, full of practical information and continually updated, are specially designed to respond to the doubts and needs for information the patients and their family members may have. It is of interest that the website contains almost half a million words related to the disease, its treatment, technological advances and research.

In Spain 80% of the consultations made on the internet are about health. At the same time, the word 'cancer' is one of the most searched for words on the internet. "We are aware that today the internet is the world's most used source of information on health matters. That is why the new platform has compiled the most important, updated information on advances in the diagnosis and treatment of cancer, so that patients and specialists can access information adapted to each of their needs", explained Dr Jose Francisco Tomas, Medical Director of MD Anderson Madrid.

So, it will be quite straightforward and clear for patients and their families, or anyone else, to find all the information they want on the disease and about the center as they go through the website. The platform provides visitors with a simple registration form so that anyone, MD Anderson patient or not, can make an appointment online with a department or a specific physician and stating their timetable preferences.

In addition, MD Anderson Madrid have incorporated an alert service "Always up-to-date", that sends e-mails with all the latest (news, events, advances about professionals and clinical trials) on the different types of cancer. Members of a patient’s family will also be able to find information that may help answer the questions that come up while they accompany their loved one during the diagnosis and treatment process in a section called "Being a family member".

As a clear reflection of its vocation as a cancer center, the website dedicates one of its four main sections to a wide range of information about cancer, with glossaries explaining terminology, advice on prevention, a list of the different types of tumor, recommendations on how to live with cancer and a detailed description of the techniques used in the diagnosis and treatment of the disease.

For healthcare professionals, the research section compiles detailed information on the MD Anderson Cancer Center Madrid Foundation work and on the latest clinical trials carried out by the institution. Furthermore, the Publications section provides first rate scientific information on the lates advances in oncology, while the Events section gives the schedule for the next meetings organized by the cancer center for specialists.

The third section of the portal, "About Us" includes extensive information about all the members of the medical team at MD Anderson Madrid, by department and activity, in addition to detailing the technology at the center. The "A Guide to MD Anderson" section provides a tour of the facilities, floor by floor, and gives a list of some hotels nearby where family members may find accommodation. In this section, those interested can also find practical information on insurance companies with agreements with MD Anderson Madrid. "This wide range of information enables us to project the image of nearness we want to get across to our patients, with improved accessibility and direct contact through the website with our health professionals and all the center's staff", stated Dr pedro Luis Cobiella, President of the MD Anderson Cancer Center Madrid.

As a demonstration of our close and continuous relationship and collaboration with the MD Anderson Cancer Center in Houston, the Spanish cancer center’s online platform also incorporates a direct link to the US center's website, as does the Houston center's website with our site.

About MD Anderson Cancer Center Madrid

MD Anderson Cancer Center Madrid is an affiliate of the prestigious University of Texas MD Anderson Cancer Center in Houston (Texas, USA). With more than eleven years’ in Spain, MD Anderson Madrid is currently housed in modern facilities, more than 150 specialists in oncology, a total of 87 hospitalization beds and state-of-the-art  technology with which to diagnose and treat the different types of cancer.
This large infrastructure, together with the continous, close collaboration with the MD Anderson Cancer Center in Houston on research projects, as well as  diagnosis and treatment protocols with the participation of a multidisciplinary team of specialists, make MD Anderson Madrid one of the leading hospitals in Europe for cancer treatment.
 

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